Benefits Of Mobile Advertising

Mobile Advertising Has Statistical Advantages On Its Side

• Messages on outdoor mobile billboards have a 97% recall rate. (RYP & Becker Group)
  
  
• Mobile Billboards resulted in an increase in sales of 107% versus a 54% increase for static billboards.
  (Product Acceptance and Research, Inc.)
  
  
• Mobile Billboards boost name recognition 15 times greater than any other form of advertising.
  (European Outdoor Advertising Association)
  
  
• Approximately 80% of all consumers are out of their home during the majority of the day from 9am to 3pm.
  (Simmons 2002 Fall Study)
  
  
• 96% of respondents said mobile outdoor advertisements are more effective than traditional advertisements.
  (Outdoor Advertising Magazine)
  

Innovative
This advertising medium is new and exciting. The intrinsic value is in its ability to attract immediate attention.

Cost Effective
For any business seeking to maximize the return on their advertising dollar, Firefly provides both an incredibly effective as well as the economical method of conveying a message to the target audience. This is by far the most effective and affordable strategy available today. The chart below compares the cost per “1000 Impressions” …Firefly against Radio, Billboards, Print Media. With these metrics you’ll see exactly why there is no lower-cost, more effective means of delivering your message to the public.

Major Benefits of Mobile Advertising

CAPTIVE
Firefly grabs attention and never goes unnoticed. There’s no turning the page or switching to another channel. This feature has high strategic value to advertising customers.

MOBILE
Unlike stationary billboards, Firefly has moving billboards. This movement, as well as bright colors and backlighting, will give your message an added dimension to attract the desired audience.

ACTIVE
Unlike the Internet and other online media which are remote and unconnected, the value of Firefly is that it's firmly rooted in “your” world. Firefly is a familiar presence – its local and its national – and it’s a part of your landscape. Outdoor advertising positions your company with a presence on the street - a public face. It's an excellent way to build two essential keys to successful advertising - familiarity and trust.

PERFECT TIMING - RIGHT PLACE, AT PRECISELY THE RIGHT TIME
Firefly drives home the message directly to the targeted market, capturing attention when your prospects are already out shopping or looking for entertainment. When advertising messages are received at home the prospect is not always in a position to act. Reaching prospects when they are actively engaged in their lives allows for them to act on the message being received.

RELEVANT
New research shows that consumers control messages by screening out some and selecting those that are relevant to them at that time. Advertising can be far more effective if you control when and how the message is conveyed. With Firefly, you can move your advertising exposure closer to the point of purchase, where the consumer is ready to buy.