News & Press

3M NEWS
Mobile Billboards "really showcase this amazing new advertising medium; a magazine quality image that is revolutionizing outdoor advertising. Before this, advertisers had to rely on people driving by billboards on highways. Now...messages can be brought up close to people and into the most demographically desirable areas. The resulting impact and attention generated is unlike anything else available in the outdoor arena."

ADWEEK
Mobile Billboards "...are one of the most effective ways to advertise in the outdoors considering the cost per thousand. Outdoor billboards require people to stop, to look at the ad. But with trucks, we take the ad to the people."

INSIDE OUTDOOR MAGAZINE
"The dazzling graphics and high-tech imagery used on trucks today are garnering local and national media attention. Many brands, including McDonald's, Saab, the Texas Lottery and Sprint PCS have successfully implemented truckside advertising and mobile billboard campaigns...to reach their target audiences where they work, play and congregate."

MEDIA OUTLOOK 2002
"Transit advertising, which accounts for about 17 percent of the outdoor business is truckin', literally. In addition to the growing number of ads on buses and posters on train platforms, truckside advertising is catching on with a growing number of marketers."

OUTDOOR ADVERTISING MAGAZINE
“In market research made available by TACA for this article, the message carried on a mobile outdoor billboard has a 97% recall rate, virtually unheard of with most advertising mediums...Adding to the impact made by mobile advertising is the finding that 96% of those surveyed indicated that it is more effective than traditional outdoor. The icing on the cake is the fact that 98% believe that the advertising message creates a positive impression... In a study conducted by 3M and the American Trucking Association, 91% said they noticed words and pictures displayed on truck advertising and 35% said they look closely at them. Consumers also develop and impression about the company and it’s products: An unparalleled 29% of respondents said thy would purchase a product they saw on truckside advertising.”

SEATTLE - On June 24th, Seattle saw the highest grossing concert in its history with Kenny Chesney, on tour with several other artists.

"Mobile Billboard Advertising was the only paid advertising we used during the month of May to promote the sold-out concert, which turned out to be the highest grossing concert in Seattle's history," said Kate McMahon, director of Marketing for the Messina Group, the company that promoted the tour.

The concert sold out Qwest Field-all 44,582 of the available tickets for a grand total of $2,893, 955.00. Aside from a Paul McCartney concert, also promoted by West Coast Entertainment Marketing, and two Rolling Stones shows, Chesney's June 24th show is the biggest concert to play that market -- going all the way back to 1980, according to Pollstar, in addition to being the biggest country play in Seattle.

"We'll never forget that night, I swear to God," Chesney said. "That audience was amazing... they just came and they had so much fun. The thing about stadiums - some of those people are so far from you, so you work really hard to reach them. But this was like everybody was right up in my lap.

"I told all the guys, when I'm sitting at home this fall watching a Seahawks game, I'll be able to tell everybody how we made that place rock..."